He-Man is the protagonist of the Masters of the Universe toy line, created by Mattel, with his first appearance being in minicomics packed with the toys. According to various insiders and employees, Mattel is aware of and receptive to He-Man's gay icon status, his following in the LGBT community, and the perception of the character as a gay man. The queer reading of He-Man's character, particularly his relationship with Skeletor, has been referenced in other media, including in advertisements and to raise money for charity. The character has also been noted for his sex appeal towards gay men, something which helped many of them become aware of their sexuality. Since his creation He-Man has become a gay icon and amassed an LGBT following, specifically amongst gay men. Concerning his sexual orientation, attention has also been afforded to his relationships with other male characters, such as Mat-at-Arms. Discussions have focused on his adherence to various gay stereotypes in regard to his appearance, especially regarding LGBT subcultures like the gay clone culture, his double life being reminiscent of closeted gay men, and his perceived homosexuality.
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Despite the original series having aired during the presidency of Ronald Reagan, many individuals and publications have noted that since his inception, He-Man's character has contained elements of queer coding. He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. He-Man is the alter ego of Prince Adam, who hails the realm of Eternia and is its defender who, alongside his friends, protects it and the secrets of Castle Grayskull from the evil forces of Skeletor. He-Man received his own series titled He-Man and the Masters of the Universe, which aired for 130 episodes from 1983 to 1985 the series established many traits of the character that would remain consistent in future installments of the franchise. A fictional character and superhero of the sword and sorcery Masters of the Universe media franchise created by Mattel, and his first appearance was in minicomics packaged with his toy figures. The status of the fictional superhero He-Man as a gay icon and application of queer theory to his character began by the early 2000s. Such harnesses are part of leather subculture and considered homoerotic. Gay porn star Alexsander Freitas ( right) at the Folsom Street Fair 2010, wearing a bondage harness similar to the one worn by He-Man. Cosplayer dressed as He-Man ( left) at New York Comic Con 2014.